You've been playing around with the company web site. You're starting to see that you can do a lot with this "Internet Technology" on the inside of your company too. It's beginning to dawn on you that if you could somehow develop a database, built specifically for your company, you could become incredibly organized.

Although you feel a database might be possible, you're reluctant to move ahead out of fear that it may not work. The naysayers at the company are quick to point out this and that, leading to the conclusion that you should keep doing business the same old way. Meanwhile the competition has installed their database and is moving on your oldest and best clients.

The competition is younger and more agile than you are. What they've discovered is that the problems paralyzing you don't exist. They've been running their online database for years and it works great. Instead of individual islands of knowledge, they have all their information stored securely, and accurately in a database.

Now with all information in a database, everyone can lookup what they need without leaving their desk. Problems that previously blew up to fire-drill proportions are handled routinely. Employees just flip open the database, lookup what they need, and get on with things. This is just the beginning. Superior organization through the power of the Internet may take this company to an entirely new level.

If you're like most companies much of what you do is automated, at least to some extent. What you should do is find one area of operations that is woefully unorganized and modernize it. Develop your database and straighten out the area that is plaguing you most. Step in, organize it, and get going. What are you waiting for? Fill in the signup form because the world is finding better ways to stay in business.